[ Case studies ]

The work, and the numbers behind it.

A small slice of the brands we have moved the needle for. Most of what we do, we cannot show on a public site. Ask us in the room.

These case studies span reputation rebuilds after a crisis, owned communities that drive repeat business, and search landscapes we have quietly reshaped for travel and consumer brands. They are not every project we have shipped, but they are the ones that show how we think, and what happens when senior people stay close to the work from day one. Each story started with a founder or marketing lead who needed the noise to stop, or the signal to get louder, and ended with numbers they could take into a boardroom without wincing. The travel sector moves fast and consumer expectations shift overnight, so the work tends to be urgent, but the results stick around long after the engagement ends.

Crisis ORM2025
IndiGo Airlines

IndiGo

When a viral incident threatened to define the brand, we ran a 90 day reputation rebuild across search, review platforms and founder media.

+58%
Positive sentiment
4.6
App store rating
90 days
To turnaround
Community2025
NueGo Electric Bus Service

NueGo

We turned everyday riders into a vocal community that fills routes, leaves reviews and defends the brand without being asked.

32k
Active members
68%
Monthly engagement
4.8
Community rating
Community2024
POP UPI app

POP Club

An owned community so engaged it became part of the product roadmap, turning first time users into repeat advocates.

24k
Members shaped
3x
Referral lift
71%
Repeat usage