
IndiGo
When a viral incident threatened to define the brand, we ran a 90 day reputation rebuild across search, review platforms and founder media.
[ Case studies ]
A small slice of the brands we have moved the needle for. Most of what we do, we cannot show on a public site. Ask us in the room.
These case studies span reputation rebuilds after a crisis, owned communities that drive repeat business, and search landscapes we have quietly reshaped for travel and consumer brands. They are not every project we have shipped, but they are the ones that show how we think, and what happens when senior people stay close to the work from day one. Each story started with a founder or marketing lead who needed the noise to stop, or the signal to get louder, and ended with numbers they could take into a boardroom without wincing. The travel sector moves fast and consumer expectations shift overnight, so the work tends to be urgent, but the results stick around long after the engagement ends.

When a viral incident threatened to define the brand, we ran a 90 day reputation rebuild across search, review platforms and founder media.

We turned everyday riders into a vocal community that fills routes, leaves reviews and defends the brand without being asked.

An owned community so engaged it became part of the product roadmap, turning first time users into repeat advocates.