[ Process ]
How we protect and rebuild a reputation, step by step.
Four steps, run as a tight loop. Senior people stay close to the work the whole way through.
Reputation management is the patient work of shaping what people find when they look you up, so the story they see is one you would be happy to stand behind.
Discovery & Audit
Before we touch anything, we find out exactly where you stand. No assumptions, no recycled findings.
- →SERP and sentiment audit
- →Stakeholder mapping
- →Competitive narrative scan
Strategy & Roadmap
One narrative spine that everything hangs off. Channels, cadence and the numbers we will be judged on.
- →Narrative spine
- →Channel architecture
- →KPI and reporting frame
Execution
Embedded teams, weekly cadence. The work ships, and you see it ship.
- →Earned media cycles
- →Owned content engine
- →Community programming
Monitor & Refine
Always-on listening and a crisis-ready playbook. The call you make at 2 AM when something breaks.
- →Always-on listening
- →Monthly board reports
- →Crisis-ready playbook
Frequently asked questions
How long does reputation management take to show results?
It depends on what we are fixing. Crisis response and cleanup move fast, often inside the first week. Search results and review profiles shift over weeks rather than days, because Google and the review platforms need time to recrawl your pages and decide the new signals are real. We are upfront about that timeline on day one, so nobody is sat refreshing a search at midnight expecting an overnight miracle.
What does the first month working with a reputation agency look like?
We listen before we touch anything. The first few weeks are an audit, what currently ranks for you, where the real risk sits, and which good signals you already have that we can build on. From there you get a clear scope, a set of deliverables and a reporting rhythm, and only then do we start shipping work, rather than throwing things at the wall in week one to look busy.
How do you measure reputation results?
By the things that actually change a buyer's mind, not vanity numbers. We track what shows up on the first page for your key searches, the rating and review trend across the platforms that matter to you, the share of coverage that reads positive, and how quickly a new issue gets handled. If a metric does not tie back to trust or revenue, we leave it off the report.
Will I know what you are working on, or does it happen behind a curtain?
Every month you get a plain report of what shipped, what moved and what is coming next, written in language you can read out to your board without a translator. No jargon wall, no screenshot of a dashboard pretending to be insight. And if something urgent comes up between reports, you hear it from us before it reaches you anywhere else.
What do you need from me to get started?
Less than you might fear. Access to the accounts and profiles we will be working in, a quick brief on what worries you most, and a single point of contact who can sign things off without a three week committee. We handle the heavy lifting from there. The brands that get the most out of this treat us as part of the team, not a vendor they email twice a year.
Can reputation damage actually be reversed?
In most cases yes, though reversed is the wrong word for it. You rarely erase the past. What you do is build enough credible, up to date and useful presence that the old story stops being the headline. We have taken brands from a wall of one star reviews and angry search results back to a first impression they are happy to send a client to. It takes patience and steady work, but it holds.
How is your process different from a big agency or a cheap ORM service?
Two ends of the same problem. Big agencies hand your account to a junior and bury the work in retainers you cannot decode. Cheap ORM services spray fake reviews and spammy backlinks that get you penalised the moment Google notices. We sit in the middle on purpose, senior people doing real, defensible work, owned by the same hands you hired. It is slower than a bot farm, but it is the version that does not unravel a year down the line.